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Robert
Longo
For Strong in
Love, 1983 Longo's grainy version of mass-media
illustration brings a standard emblem of deep emotions into
widescreen close-up. Sentimentality swoops in on cue, only
to be vaporized by an exaggeration: the backs of the lovers'
heads burst into the faces of snarling dogs. The avant-garde
deploys irony to assure us that its primitivism is not
truly primitive. Longo pushes Strong in
Love past the point where such irony provides a way
out. This image is truly primitive, and rife with
Longo's self-consciousness too.
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